CALA. Capturing and Analyzing Live Audience Data
CALA. is an AI-powered technology solution that provides deep insights into visitor and attendee behavior.
AI-powered technology solution for capturing and analyzing audience behavior.
We use a range of technologies, including cameras, sensors, and AI-powered computer vision software, to collect and analyze real-time data on crowd sizes, visitor flows, behavior, and sentiment.
CALA at SPS
Smart Production Solutions in Nuremberg, November 24–26, 2026.
Meet us on-site and experience the capabilities of our trade show booth analytics in real time.
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knw. becomes CALA.
Over the past two years, knw. has grown from an idea into an independent brand.
Now it's time for the next step: knw. becomes CALA. Find out more under News
AWARDED
5 award wins at the Eventex Awards 2025
Exhibitions & Road Shows
Record visitor behavior at your exhibit booth and combine the data with sales KPIs for holistic performance measurement.
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Festivals & Live Entertainment
Monitor crowd sizes and manage visitor flows to ensure maximum safety and an unforgettable visitor experience.
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Stadiums & Arenas
Optimize crowd management, measure the advertising impact of sponsorship activities, and enhance the visitor experience with messaging services providing real-time updates on waiting times and traffic conditions.
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