Services – Intelligent Data for Better Decisions in Physical Spaces
CALA. makes human behavior visible – accurately, at scale, and in real time. Our services provide clear insights to enhance safety, optimize visitor flows, improve marketing performance, and maximize space efficiency. Discover four specialized service areas built on an interoperable platform, designed to deliver immediate, measurable value.
Why CALA.? | The Foundation for Smarter Decisions
Technology That Grows With You
Our platform is hardware- and vendor-independent. Cameras, sensors, beacons, or Wi-Fi/Bluetooth – everything can be flexibly integrated or expanded. No vendor lock-in, maximum future-proofing.
Precise Data. Real Time. GDPR-Compliant.
We capture visitor flows, behavior, and reactions in compliance with data protection regulations – without identifying individuals. Enabling informed decisions in safety-critical and commercial environments.
Four Services. One Ecosystem.
All products work seamlessly together on a unified platform – delivering consistent data, lower costs, and actionable insights across all services.
Our Services at a Glance
PULSE
Using cameras and Vision AI software, audience reactions are captured in real time to measure emotions, attention, and customer experience (CX).
FLOW
Using sensors and Vision AI software, visitor numbers, visitor journeys, dwell times, and product effectiveness are captured and analyzed in real time.
CROWD-VIEW
Using cameras and Vision AI software, real-time data is generated to monitor and analyze visitor numbers, crowd flow, and crowd density.
SIGNAL
Using sensors, cameras, and other data sources to systematically analyze and manage visitor flows at large-scale events.
Make Trade Show Performance Measurable: Analyze Visitor Flows, Exhibit ROI & Engagement in Real Time
Discover how CALA. enables exhibitors to evaluate their trade show booth performance using comprehensive data-driven insights for the first time. Explore use cases, live dashboards, sample analyses, and tangible ROI opportunities for large and complex exhibition stands.
Learn more about measuring trade show performance
Who Benefits From CALA.? | Our Solutions Support
CALA. helps organizations that want to better understand human behavior in physical spaces and make informed decisions.
This includes stadium and arena operators, as well as organizers of festivals, trade shows, and live events.
Retailers, brands, and media agencies benefit from data‑driven insights, while OOH, DOOH, and POS providers gain a new level of precision in measuring attention and performance.
Cities, public authorities, and infrastructure operators also use CALA. to create safer, more efficient, and more visitor‑friendly environments.
