SIGNAL

Manage your event with strategic crowd management in real time. CALA | SIGNAL provides precise insights into visitor movements, risks, and bottlenecks – developed in cooperation with PwC.

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What is SIGNAL?

Modern events require fast, safe, and well-informed decisions. SIGNAL provides data-driven insights for decision-making, real-time communication, and risk detection.

Today, event organizers need quick answers to critical questions: Where are bottlenecks developing? How are visitors distributed? Where are potential risks? SIGNAL delivers the essential real-time insights: movement data, crowd density analytics, sentiment data, and accurate people counting – providing the foundation for better decisions, greater safety, and an optimized visitor experience.

Greater Control Through Real-Time Insights and Smart Technologies

SIGNAL provides a precise, real-time overview of how visitors move, how crowded specific areas are, and how quickly crowd flows change.

Safety-related risks are detected early, enabling response teams to act quickly and effectively. The platform also allows location-based information to be sent directly to visitors, guiding them safely and efficiently.

At the same time, the system enables precise management of visitor routes, entrances, and potential bottlenecks, helping your event run smoothly, safely, and predictably at all times.

The solution combines multiple data sources to support informed decision-making: Flow analytics track movement patterns, crowd densities, and visitor flow speeds. AI-powered camera analytics provide additional sentiment and response data, while mobility data, such as modal split, reveals how visitors arrive and move around the venue. All information is brought together in one user-friendly platform – providing a comprehensive real-time operational overview of your event.

Typical Use Cases

Stadiums — Real-time monitoring of entrances, occupancy levels, and visitor movements. Bottlenecks are detected early, allowing visitors to be actively guided.

Festivals — Flexible management of large event areas, adaptive communication for individual zones, and dynamic responses to changing crowd conditions.

Trade Shows & Conferences — Analytics reveal visitor interests, touchpoint performance, and behavioral patterns – ideal for optimizing layouts and marketing activities.

The Benefits of CALA | SIGNAL

SIGNAL goes far beyond basic monitoring, delivering tangible, measurable benefits that improve safety, optimize operations, and unlock economic potential.

Enhanced Safety Through Precise Risk Detection — Identify critical situations early and take preventive action before bottlenecks or safety hazards develop.

More Efficient Staff Planning — Deploy staff exactly where they are needed most, based on transparent movement and crowd density analytics.

Smarter Visitor Flow Management — Actively manage visitor flows, reduce waiting times, and improve overall event operations.

Measurable Marketing and Sponsorship Success — Objectively measure and optimize dwell times, attention, and interactions at individual touchpoints.

Better Stadium Experiences — Create smoother visitor journeys through optimized crowd management, greater comfort, and improved wayfinding.

Queue Monitoring & Visitor Information — Monitor waiting times at concession stands or restroom facilities and inform visitors in real time – increasing satisfaction and boosting catering revenue through better crowd distribution.

Privacy by Design

Data protection is embedded in CALA. and consistently follows the "Privacy by Design" principle: exclusively anonymized analytics data, fully compliant with GDPR.

Q&A

Q: What exactly does SIGNAL, developed in cooperation with PwC, offer?

A: A systematic, AI-powered analysis of all relevant visitor data in real time. You receive a complete visual operational overview in the form of a digital twin – including movements, crowd densities, sentiment, and visitor flows. This enables faster, safer, and more data-driven decision-making.

Q: How does the system specifically improve safety?

A: By continuously analyzing movement data, potential risks can be identified early, visitor flows can be managed strategically, and safety measures can be implemented in time.

Q: How does the solution support my marketing activities?

A: The combination of movement and sentiment data reveals exactly where visitors spend their time, how long they stay, and how they respond to content – enabling more targeted product placement, advertising spaces, and higher-impact sponsorship activities.

**Q: Can I integrate my own data sources