„The anonymized visitor flow tracking implemented by CALA at Hannover Messe 2025 provided us with concrete, data-driven insights into visitor flows at our booth. The collaboration was excellent throughout, marked by a spirit of partnership and a solution-oriented approach. The professional execution and the resulting analyses helped us gain valuable insights on-site in the short term and draw important conclusions for future trade fair appearances.”

Robert Sarcevic | Global Business Services, Communication Services, Siemens

„With CALA., we were able to gain detailed, data-driven insights into visitor behavior at Best of Events for the first time. The analysis revealed which program elements resonated particularly well and where there is still room to optimize our concept. We were especially impressed by the ease of implementation – the CALA. team supported us professionally from start to finish, and the integration of the technology went smoothly.”

Eva Mengeringhausen | Program Manager, Messe Dortmund

„The CALA. flow analysis helped us optimize our trade fair concept based on data. We were able to identify which areas of our booth attracted the most attention and where there was potential for improvement. We were particularly impressed by the ease of use and the rapid availability of data – CALA. provided us with a tool that offers a genuine strategic advantage not only for this trade fair, but also for future events.”

Patrick Mill | Team Lead Global Event Management, Global Asset & Commercial Strategy (GACS), Merz Therapeutics

„The data analysis provided by CALA. gave us valuable insights into what truly resonates with our participants. Emotional clips and personal stories, in particular, generated strong responses – a meaningful takeaway for shaping future events and formats. We were especially impressed by the personalized and attentive support from the CALA. team before, during, and after the event. They didn’t just deliver data; they offered us valuable impulses for further developing our formats.”

Johann Holzner | Project Lead Transformation & Live Communication, R+V Allgemeine Versicherung

„With the support of CALA., we were able to analyze the impact of our event in a depth that had previously not been possible. One particularly valuable insight was that interactive formats and Q&A sessions generate significantly higher audience engagement than traditional presentations. The CALA. team supported us not only with outstanding technology, but also with tailored consulting – a thoroughly rewarding collaboration!”

Peggy Latniak | Event Expert / Brand Experience, PAYONE

"CALA. Analytics enabled us to validate our booth concept using real visitor data. What was particularly exciting was seeing how visitor flows evolved throughout the day and which touchpoints generated the most attention. The rapid implementation and immediate availability of the data truly impressed us – a smart solution that helps us make our trade show presence even more impactful."

Nina Brockmeyer, Mobile Experience B2B Marketing, Samsung Electronics

At Agritechnica 2025, CALA. enabled us to track which areas visitors entered the booth and where they actually lingered after entering the booth. This gives us a better understanding of hotspots and peak times, allowing us to optimize routing and staffing of the consultation areas in a targeted manner.

David Schiefer, Manager Fairs & Events / Group Marketing, CLAAS Global Sales GmbH