About us
CALA. is a product and an in-house startup of Live Matters.
With over 30 years of expertise in conceptualizing, planning and executing global live events, Live Matters is an established event technology service provider. With 10 locations worldwide and almost 1,000 employees, Live Matters is one of the largest global service partners for corporate events, live entertainment, experiential retail, exhibition booths and live communication.
Its more than 10,000 customers include international corporations, medium-sized companies, public institutions, associations, conference and festival organizers as well as stadium and venue operators.
CALA. has been recognized as a Business Innovator by the German Innovation Institute for Sustainability and Digitalization (diind) - a seal awarded to companies that drive meaningful progress through technology.
The award confirms CALA.’s exceptional innovative strength and its leading role in intelligent event analytics.
Our technology innovation combines AI‑vision, sensor technology, and real‑time analytics into a platform that precisely detects crowd dynamics and enables smarter use of event spaces.
Why We Display the BSFZ Seal
The BSFZ seal is an official confirmation that CALA. conducts research and development. We have received certification from the Bescheinigungsstelle Forschungszulage (BSFZ), confirming that our projects meet the high standards required for research and development.
For us, this seal is more than just a symbol – it is proof of our innovative strength and our commitment to developing technologies that will sustainably transform the event industry.