All news

knw. Becomes CALA.

knw. Becomes CALA.

After two years of development, knw. becomes CALA.

What remains is our passion for innovative technologies and data-driven event analytics. What changes is our brand identity.

With CALA., we are taking the next step towards making the impact of events, brands, and experiences measurable.

CALA. – Know What Works.


Frankfurt, Tuesday, October 27, 2026
Zur Pressemeldung