Three Ed Sheeran concerts, each attracting up to 65,000 attendees, marked a new attendance record for the MERKUR SPIEL-ARENA. Never before had the arena hosted events of this scale on three consecutive days. To effectively manage and analyze visitor flows during this major event, D.LIVE relied on the expertise of CALA. | the event performance analytics, a leading innovator in smart event data analytics.
Frankfurt, September 2, 2025